July/August 2003
Ad Close: May 15
Materials Due: May 22

SUMMER NAMM ISSUE!

Check out the changes in Onstage!
Onstage continues its commitment to be the ultimate source of advice for musicians at all stages of their careers. To that end, Onstage is now delivering more great how-to information, additional subscription offers, and a new advertising team!

Onstage has expanded coverage to include all aspects of musicianship, from business to entry-level recording.

Making Tracks-renowned author Jon Chappell helps musicians understand the basics of recording. This month, he discusses how to compare computer-based with standalone recording rigs.

Minding Your Business-Onstage's new column helps performers learn about the business side of the industry. The July/August issue includes advice on how to develop a professional attitude toward the business end of music.

Tech Talk-A new column in which we speak with techs from well-known, touring acts to get their tips and tricks for setup and troubleshooting. In this month's column, Herbie Hancock's keyboard and sound tech Dave Hampton offers advice on dealing with multiple keyboard rigs.

Onstage With...-Onstage editor Mike Levine interviews touring musicians, getting tips from them that readers can apply to their own careers. This month, we're Onstage with Nick Zinner of Yeah Yeah Yeahs!

More reviews-Onstage expands its reviews to include recording gear and much more. Onstage product reviews are rated as Very Important by 57.3% of subscribers.¹

Also in the July/Aug issue
Miking Acoustic Instruments
Successfully miking an all-acoustic band can present plenty of challenges. Onstage helps readers master their unplugged sound. Onstage looks at the issues of mic selection and placement, speaker and monitor placement, equalization, and specialized techniques such as using a single microphone for an entire ensemble. Tune in to the renewed success of acoustic music by showcasing your products in Onstage.

Steely Dan
With the band's soon-to-be-released CD, Everything Must Go, Steely Dan is about to go back on the road. Walter Becker and Donald Fagen used to be reluctant to tour, but they've changed their tune in recent years. Onstage spoke with both of them about their new CD, their views on touring and technology, their rigs, and much more.

Backstage: The Thorns
The Thorns are a new vocally oriented group made up of three well-established solo artists: Matthew Sweet, Shawn Mullins, and Pete Droge. Onstage spoke with Mullins and Droge to find out what inspired them to form the band and how they were able to blend their distinct styles into the homogenous sound of the band.

Expanded Distribution
Each issue of Onstage is delivered to more than 30,000 musicians. In addition, we're offering subscriptions to performance associations in the industry to make sure that you are reaching the qualified readers.

Your customers-our subscribers- are reading Onstage to make important product purchase decisions:¹
76.6% plan to spend up to $5000 in the next 12 months on music-related products

As a direct result of reading a product advertisement or classified advertisement in Onstage:

52.1% of subscribers visited an advertiser's Web site
47.4% purchased product
37.5% visited dealer to demo product
33.3% contacted manufacturer for more information
¹2002 Onstage Subscriber Profile

Contact Information

Associate Publisher
Joe Perry
(770) 343-9978
jperry@primediabusiness.com

Editor
Mike Levine
(973) 744-2916
mlevine@primediabusiness.com

East Coast/Europe
Advertising Manager
Jeff Donnenwerth
(770) 643-1425
jdonnenwerth@primediabusiness.com

Northwest/Midwest
Advertising Associate
Stacey Moran
(818) 713-1427
smoran@primediabusiness.com

Southwest
Advertising Associate
Mari Deetz
(818) 567-4907
mdeetz@primediabusiness.com

Advertising Production Coordinator 
Holly Hutchcraft 
(913) 967-7291
hhutchcraft@primediabusiness.com

Classified & Marketplace Sales
Robin Boyce-Trubitt, Advertising Director
Kevin Blackford, West Coast Sales 
Jason Smith, East Coast Sales
(800) 544-5530 or (510) 653-3307 onstageclass@primediabusiness.com