Onstage Advertiser Information

	Live Performance for Bands and Musicians				Onstage Advertiser Information



		Onstage Subscriber Profile



		Onstage subscribers are performing musicians with a mean annual expenditure of $3207 on music-related products. The typical subscriber is a male recreational or aspiring musician, age 35, with a household income of $60k. 48% of subscribers use a computer for music production, most play guitar or keyboards as primary instruments and consider acoustic guitar or voice their secondary instrument. 65% of subscribers have completed a recording project in the past year. Subscribers purchase a mean of 19.3 CDs/records per year; 85% are purchased at a record store. *What Onstage* Subscribers Plan to Spend in the next 12 months for music-related products: Primary and Secondary Instruments: Actions Taken as a Direct Result of Reading a Product Advertisement in Onstage.**



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